Faire at Potrero

Faire is an online wholesale marketplace technology company headquartered in the Mission District of San Francisco. Designed to create and foster community, Faire’s new 70,000 square foot office builds on Plow’s previous four years of collaboration with the growing company. Plow’s “new neutral” palette harmonizes with the existing historical structure and celebrates Faire’s brand culture through the use of rich, warm tones in soft textures and natural materials. Softly defined by plants, drapery, and Molo textiles, smaller intimate spaces add organic texture, human scale, and spatial moments to create intimate community opportunities that prioritize connection on various scales while catering to brand rituals and daily rhythms. 100 Potrero is not merely a new office for Faire; it is a place to discover the people, stories, and partnerships that made their new home a reality.