July QV.

ArchiPro Project Summary - July QV redefines retail with an artful blend of gallery aesthetics and functional design, featuring a striking stone wall, ambient lighting, and ergonomic elements that enhance customer interaction and product exploration.

Title:: July QV
Architect:: One Design Office
Category:: Commercial/; Hospitality

Blurring the line between gallery and retail space, the latest July store showcases its products as art pieces, yet as a space, maintains retail functionality through its simple and ergonomic design. A monolithic stone wall forms the backdrop to the open plan, while the warm, ambient lighting highlights the product range in the carved timber nooks. The whole store is grounded by a central, two-tiered solid steel island, allowing for customers to open and test the product at one height, while enabling standing retail staff to conduct payments and administration on a higher island bench. A soft, tiered, amphitheatre-style unit invites visitors to sit and explore the product range. The end result is a store that heroes its products but makes the human aspect the focal point through well considered, ergonomic design.

Interiors | Good Design Awards 2021
Silver | Melbourne Design Awards 2021

Photographer: Dave Kulesza

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Professionals used

One Design OfficeArchitectsRichmond, Victoria

One Design Office

Architects

Richmond, Yarra, Victoria

odo.co

One Design Office. Founded in 2014, One Design Office (ODO) exists to bring together specialists in their fields to create meaningful design and enduring influence. From our studio in Richmond, ODO provides a comprehensive range of design services including commercial and residential architecture, interior design, and project management while incorporating environmentally sustainable practices throughout our design process.