JCrew Pop Up Trucks HK.

ArchiPro Project Summary - Innovative pop-up trucks designed for J.Crew's inaugural stores in Hong Kong, featuring CNC machined panels and a modern aesthetic, showcased at the IFC Atrium for a week in collaboration with event specialists Orient Unlimited.

Title:: J.Crew - 'Pop Up Trucks' _ Hong Kong
Architectural Designer:: The Lennon Project
Category:: Commercial/; Retail
Photographers:: Carmen Chan

In collaboration with J.Crew and to commemorate the opening of their first stores in Hong Kong, we were tasked with designing a series of 'pop-up trucks' to distribute gifts and food items to potential new customers. The final design constituted a collection of reinterpreted classic American food trucks.

These trucks were constructed using CNC machined panels and painted in a selection of monochromatic colors, embodying a modern twist on traditional food truck aesthetics.

The installation spanned a week and was positioned in Hong Kong's IFC Atrium.

(Projects such as this were completed while working with event specialists 'Orient Unlimited' based in Hong Kong).

For more information, visit: www.orientunlimited.com

Photographs by Carmen Chan.

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The Lennon ProjectArchitectural DesignersAuckland

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The Lennon Project

Architectural Designers

Auckland

thelennonproject.com

The Lennon Project. The Lennon Project is a design focused Architecture & Interior design practice based in Auckland, New Zealand with projects of differing scales and types all across the country and abroad. We are interested in making meaningful architecture that enriches and elevates the lives of our clients and / or community. We work collaboratively in our studio and with external consultants to create and deliver architecture that respond directly to our clients brief, budget, timelines and we strive to make the process enjoyable along the way To get in touch, please email : info@thelennonproject.com We are happy to discuss in more detail the architectural process with you, and entertain any wild and wonderful ideas you may have.