Project team
- Sheft Farrace
- Neufocus
Goodies is a Los Angeles home-goods brand known for one thing above all: a bold marigold yellow that shows up throughout its stores. Its largest location to date is built around two platform displays at the center of the room, with shelving wrapped around the walls so customers can move freely and see everything at once. The space was also designed with an eye toward social media: it doubles as a backdrop for the brand's content, so it had to look as good on a phone screen as it does in person.
- Completed
- 2023
- Building style
- Contemporary
Project team

Alex Sheft
Co-Founder

John Farrace
Co-Founder
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